How to Plan a Successful Corporate Event

July 9, 2012

Planning a successful corporate event isn’t easy, but once you know how, it’s not impossible. It’s a little different from planning any other event, but once you’re in the know, it’s not as hard as you may have thought! Let’s start with the basics.

Pimms bar

1. Get Organised

Begin by creating a list. There’s a lot to do when you’re planning a corporate event and the best way to be sure that everything’s being done is to make a form of check list. Including the deadline for when each task needs to be completed, and who is responsible for its completion, is an easy way to keep on top of everything. This way, you’ll know who to chase up to make sure everything’s ready and sorted for the day.

2. Think About Your Scope

Next, you need to know what you’re doing and how you can do it. In other words you need to think about the purpose of your event and what your budget is. You might want to throw an office Christmas party, a product launch party, or a fundraising night. All of these nights will have different tones, atmospheres and requirements – so it’s important to be aware of the kind of event you’re throwing!

Your budget should always be carefully considered; so not to spend more that you actually have! One of the most important factors to take into account is the number of people attending, as this will directly affect your budget in terms of items such as food and drink.

3. Kit Out Your Venue

Now you’ve got to decide on the main features of the party including the venue, the menu and the decorations. These all depend on your purpose and budget; everything needs to be appropriate to the event, and it needs to be covered in your budget. A Christmas party will benefit from special, festive decorations, but a fundraiser will warrant more elegant, formal décor.

4. Entertain Your Guests

You should also organise music for the event, either with a DJ or, if this won’t be covered by your budget, some audio-visual equipment. It’s best to get a lot of quotes for everything you need, so you can choose the best bargains and find a balance that suits your budget. Also, make sure that your menu covers all dietary requirements, from vegan to halaal food.

5. Enjoy the Night!

Once everything for the actual night is organised and in-budget, all that you’ve got left to do is draw up the invitations, and turn up to the event!

What Makes a Corporate Event Unique?

Planning a corporate event is completely different to planning an event for a wedding, a birthday or any other kind of occasion. A corporate event isn’t just about letting your guests have a lot of fun; it’s also about showing off an image of your company. The décor, venue, food and atmosphere of your event is what will speak to your guests about your organisation and leave a lasting impression. Think about how you want this corporate event to shape your image – does your company need a more upmarket image? Does it want to appear more family-friendly? Bear in mind your company’s personality when organising the event and you’ll be more successful in achieving your aim.

How to Make Your Corporate Event Stand Out

When hosting a corporate event, you don’t just want your guests to have fun, leave, and forget the night. You want them to remember you; your events say something about your organisation, and chances are the more memorable your event is, the more often people will think of you in the future. One good idea is to focus your event around a general theme; when you choose decorations and music, make them tie in together by colour or even concept, and your event will stand out for guests.

For a really excellent night, if your budget allows it, you could try hiring a professional event planner, designer or decorator; this is one fairly easy way to ensure that your event stands out for guests. You can also try sending guests home with a small but exciting ‘goodie bag’ – in which you can include something a little bit different. Your guests will take them to their homes and offices and remember and reflect upon the event for a long time, and remember what a fun time they had at your corporate event; a sure way to make sure you put on an unforgettable evening.

Why not get in touch with bar4hire, we have successfully helped to plan a number of events and have provided corporate event bars for many years


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